Blog
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Challenging Stereotypes in Fitness Marketing
This is my 68-year-old dad, an active individual who enjoys wake boarding, surf vacations in Hawaii, and remains engaged in the sports he loves. However, he will not attend classes labeled “fall prevention” or anything with “silver” or “senior” in the title. The question arises: Are active and fit older adults being properly targeted and…
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Does Sharing Fall Statistics With Older Adults Positively Change Behavior?
Photo credit: Photo credit: www.cdc.gov/HomeandRecreationalSafety Working with older adults involves confronting the sobering statistics surrounding falls and understanding the potential consequences that come from physical decline and frailty. As health and fitness professionals, it’s important for us to know these statistics so we know what’s at stake and the crucial role of training older adults…
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How Workout Environments Communicate Our Expectations & Beliefs
In the fitness room of the senior living community where I teach, I’ve observed a common setup: hand weights ranging from 2 to 5 pounds, and, of course, chairs. There is a similar set up at the local senior center with racks of small dumbbells available. What message does this environment convey to those who…